GARYNOVA is a jewelry brand founded by Gary, who has over a decade of experience in the jewelry industry, and leveraging the supply chain advantages of the Meilong jewelry industry in Haifeng. The brand name combines "Gary" (a personal IP identifier) and "NOVA" (meaning "new star, new life"), highlighting the deep connection between the personal IP and the brand, as well as the vision of promoting the transformation and upgrading of the local jewelry industry and creating a new star of local jewelry brands. GARYNOVA focuses on the mid-to-high-end jewelry market, with a core of "high quality, high cost performance, and strong design sense". It mainly offers categories such as colored gemstone inlays, silver jewelry, and light luxury colored gemstones, precisely targeting young consumers, jewelry practitioners, and overseas buyers. It not only takes into account the practicality of daily wear but also integrates the traditional jewelry-making techniques of Meilong with modern design concepts, breaking the stereotype of "local jewelry = low-end OEM", and creating a jewelry brand that combines local characteristics with an international perspective.